Cold Hard Truth About Best Cold Calling Opening Lines
More than two decades ago, when I embarked on my sales training, coaching, and consulting adventure, I was frequently bombarded with the question: “What are the best cold calling opening lines?” You see, in those prehistoric days, making cold calls was the bread and butter of prospecting. Fast forward to today, with the advent of […]
Why is building rapport so important in sales
When I opened my sales training company in 1998, I taught building rapport as the first step in a sales process designed to sell a prospect on buying products and services. However, looking back, it was something that was taught in order to close business, and not meant to be a manipulative technique. Today, prospects […]