Why is building rapport so important in sales
When I opened my sales training company in 1998, I taught building rapport as the first step in a sales process designed to sell a prospect on buying products and services. However, looking back, it was something that was taught in order to close business, and not meant to be a manipulative technique. Today, prospects […]
How To Sell Without Selling
If I had a dollar for every time someone asked me how to sell without selling, I wouldn’t have to coach salespeople anymore for a living. I’d be too busy buying yachts and private islands with all that cash. But alas, here I am, still coaching salespeople and trying to answer the age-old question of […]